Eventum Premo

/pr event
/corporate event
/FMCG
/Dubai

Heineken Silver REFRESHING SESSION

About the project

HEINEKEN SILVER REFRESHING SESSION On March 15, the Heineken brand presented a new product - Heineken Silver® - a light beer with a delicate fresh aftertaste. Heineken Silver® is brewed at a temperature of -1°C, which gives it an additional refreshing taste. And the party on the roof of the Address Beach Resort hotel for the closest partners and friends of the company, on the contrary, turned out to be very hot. Guests appreciated the gorgeous view of Dubai at night from the height of the 77th floor, a guest DJ and a special ice-cream bar, as well as many other refreshing surprises. It was cool, we are ready to repeat!

Shortly

Task

Take stock with Heineken employees and reinforce the sense of teamwork.

Solution

The official part of Heineken was supplemented with activities and speeches by employees.

Result

Heineken had a bright overall moment for the team.