It's time to change the rules — to look for innovative solutions to long-standing problems. On February 13, in St. Petersburg, we held a dealer conference for the Haval car brand. We didn't want to make a standard business event, so we decided to take a risk and held a conference in a virtual reality center. Together with the client, we developed a program during which guests could feel the character of the brand. We took the old and new interpretations of classical art and showed them from an unusual side. Thus, the event turned out to reflect the positioning of the brand — bold, bold, innovative.
Create a Haval platform for an open conversation with dealers.
The business program of Haval was built as a consistent conversation.
Haval's audience received a clear picture of priorities.
