It's time to change the rules — to look for new, innovative solutions to long-standing problems.

We held a dealer conference for the Haval automobile brand. We didn't want to do a standard business event, so we decided to take a chance and held a conference at the virtual reality center.

Together with the client, we developed a special program during which guests could experience the character of the brand. They took the old and new readings of classical art forms and showed them from an unusual side. Thus, the event turned out to reflect the brand's positioning – bold, bold, innovative.