The forum Sberbank "Focus on the Customer» | Eventum Premo
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Sberbank Forum "Focus on the client"

About the project

In Moscow, the World Trade Center hosted the first client forum of the Moscow and Central Russian banks of Sberbank of Russia "Focus on the Client". Representatives of more than 500 Russian companies that are clients of Sberbank discussed topical issues of business lending in an open dialogue with top managers. Among the participants of the forum were representatives of such companies as X5 Retail Group, Synergy, Krost, subsidiaries of Russian Railways, Gazprom, AFK Sistema and many others. Interest in Sberbank's client event was due to the growing interest of business in the transparency and predictability of the rules of the game set by the country's largest bank. First Deputy Chairman of the Executive Board of Sberbank of Russia Maxim Poletaev, Deputy Chairman of the Executive Board Sergey Gorkov, Senior Vice President, Head of the Corporate Business Unit Svetlana Sagaidak, Vice Presidents of Sberbank of Russia and Chairmen of Moscow and Central Russian Banks Oleg Smirnov and Igor Artamonov addressed the audience. Top managers spoke about the bank's general approaches to interaction with clients, the development of the transactional business, and new opportunities in the field of lending to corporate clients. Within the framework of the forum, managers of Moscow and Srednerussky banks — heads of departments and directorates — held four workshops on short-term lending, trade finance, investment lending and project financing, as well as real estate lending. The effectiveness of this format of interaction was highly appreciated by all forum participants. "For the first time, Sberbank entered into an open dialogue with its clients," said Sergey Ekonomov, Director of Capital Partners, "It was interesting to see and hear top officials openly answering difficult questions from listeners. Sberbank has really changed a lot in recent years and is moving in the right direction, getting closer and closer to its clients." "Our company has been a client of Sberbank for 16 years. Together, we have implemented three major investment projects in the Tula region. Nevertheless, the forum gave us a lot of information about the improvement of those products that have existed for a long time, but now will become more understandable and accessible, and their receipt will be more predictable," concluded Sergey Maslennikov, General Director of CJSC Stalinvest.

Shortly

Задача

To help Sberbank employees see the common agenda and their own role.

Решение

Sberbank's program was built around the exchange of experience and practical conclusions.

Результат

Sberbank's audience received a clear picture of priorities.