We share with you photos from Drink & Talks “Business and Nothing More” 😅
And here is a small summary of what we discussed:

1. Short event formats receive positive feedback, and speaker preparation plays an important role in the success of the event. This trend is observed due to the increase in the speed of information consumption, for example, the average attention span has decreased from 12 to 8 seconds. This is also indicated by video views on popular services such as YouTube and statistics on the average duration of online meetings.

2. Trends come true, but not all. 5-10 years ago, futurologists were betting on digitalization. It is safe to say that the trend is still relevant today. At the same time, the power of weak ties is developing and event organizers are aware of the importance of networking. Merch has become more important for companies than it used to be. Large ecosystems have set the trend for film conferences. All this speaks to the importance of the quality of the content created.

3. Brands continue to use augmented reality tools (AR/VR/MR and XR studios), more companies use phygital in their marketing communications. When creating content and processing information, they increasingly turn to artificial intelligence.

The speakers were:

Alexander Shumovich - CEO of Eventum Premo
Olga Oreshnikova - CEO of Forbes Congress
Anna Krol - creative producer of special projects and virtual technologies evr.systems