Eventum Premo

/conference
/auto

BMW Diller conf

About the project

In early April, the Lotte Plaza Hotel hosted the annual BMW dealer conference, organized by the Eventum Premo team. The conference participants fully experienced the atmosphere of BMW - beauty, elegance, technology and style. Two new BMW cars were presented at the conference, and the exposition inside the hotel consisted of more than seven cars and several motorcycles.

Shortly

Task

Turn BMW's business agenda into a meaningful dialogue with dealers.

Solution

BMW content was supplemented with interactive and informal communication.

Result

The BMW guests compared the experience and formed common guidelines.