In early April, the Lotte Plaza Hotel hosted the annual BMW dealer conference, organized by the Eventum Premo team. The conference participants fully experienced the atmosphere of BMW - beauty, elegance, technology and style. Two new BMW cars were presented at the conference, and the exposition inside the hotel consisted of more than seven cars and several motorcycles.
Turn BMW's business agenda into a meaningful dialogue with dealers.
BMW content was supplemented with interactive and informal communication.
The BMW guests compared the experience and formed common guidelines.