Castrol в России
Over the past couple of years, the trend for live communication with customers has been gaining momentum. In the New Year's Eve contest "New Year's Auto Portrait" for Castrol, we decided to show that not all gifts that brands give are stamped in huge editions, but also created by hand. For this project, we invited an artist who painted paintings that became prizes in the competition among the subscribers of the Castrol community in Russia. VK results Over 100,000 video views in total more than 138,000 VK coverage FB results: 39,501 coverage 23,400 video views in total 95 reposts
Celebrate Castrol's results and strengthen internal communication between employees.
Castrol's celebration was filled with joint actions and stories of the team.
The Castrol event strengthened the ties between employees.