Eventum Premo

/launch
/retail

Bork boutique opening

GUM

About the project

On October 25, GUM hosted the festive opening of the boutique of the brand of the international household appliances company Bork. This is the 44th store of the brand in Russia. Konstantin Andrikopoulos, Angelica Timanina, Lukerya Ilyashenko, Tatyana Gevorkyan and Vitaly Kozak appeared at the opening. The invited guests saw a special collection of Bork Gold: blenders, kettles, coffee machines, juicers and toasters coated with 24-carat 999 gold. The event was attended by 200 people

Shortly

Task

To create an expressive start for a new BORK product.

Solution

The presentation of BORK was built around the demonstration and experience of the guests.

Result

The launch of BORK formed a clear image of the new offer.