BORK Boutique opening GUM — кейс Eventum Premo

/retail
/fashion
/FMCG

Bork boutique opening

GUM

About the project

On October 25, the GUM hosted the festive opening of the brand boutique of the international home appliance company Bork.

This is the 44th brand store in Russia.
Konstantin Andrikopoulos, Angelika Timanina, Lukery Ilyashenko, Tatyana Gevorkyan and Vitaliy Kozak appeared at the opening.

Invited guests saw a special collection of Bork Gold: blenders, kettles, coffee machines, juicers and toasters coated with 24-carat gold of 999th sample.
The event was attended by 200 people

Shortly

Задача

GUM

Решение

This is the 44th brand store in Russia

Результат

Проект помог бренду создать живой контакт с аудиторией и решить коммуникационную задачу.