Bloggers' corner at VK Fest! In July, VK Fest 2023, one of the largest and most popular summer festivals in Russia, was held in 5 cities at once. The Eventum Premo team developed the perfect spot for VK Fest to communicate with influencers — an autograph and photo shoot stand. A meeting place with bloggers appeared at the festival in two cities, Moscow and St. Petersburg. Here, guests could get an autograph from their favorite bloggers, and most importantly, take a selfie with them as a souvenir. The background for the photo was eye-catching holographic surfaces and a corner with the identity of the festival. For two days, July 15 and 16, chef Konstantin Ivlev, TV presenter Nastya Ivleeva, Philip Kirkorov, streamers Amina Tenderlybae and Katya Ekatze, video blogger Valya Karnaval and many other celebrities became the heroes of photo shoots in the corner. What is the result? Two days of the festival, dozens of influencers, thousands of photos - a million reactions! 💙
Integrate VK into the event and arouse the natural interest of guests.
The VK image was supplemented with actions that turned interest into contact.
VK integration stood out and remained useful.