Eventum Premo

/corporate event
/retail

Bacardi The Place

About the project

On January 25, especially for Bacardi Rus, we turned the space of the underground room "Collector" into a private nightclub The Place for just one night. In this secret place, hidden from everyone under a nondescript neon sign "The Place", one of the brightest private parties of the year took place. The venue was decorated in the style of a real industrial nightclub with an impressive amount of light, a stage for performances, as well as a ring where dance and vocal battles took place throughout the evening. For a month, the employees who passed the casting actively rehearsed choreography and honed their vocals to become part of the entertainment show of the evening and fight in vocal and dance battles. The main entertainment program ended with the performance of the inimitable Sugar Mammas, as well as the project "Those DJs", widely known among their own.

Shortly

Task

Turn Bacardi's corporate occasion into a meaningful event for the team.

Solution

The results of Bacardi were combined with performances, games and a holiday.

Result

The Bacardi team saw the accomplishments as an overall outcome.