Show presentation of the new car. The main task was to organize closed previews of the car for a narrow target audience (VIP customers, dealerships). For the duration of the event, the Audi City Moscow showroom turned into an indoor Audi space dedicated to the new Audi A6. Serving light snacks in sets and exquisite cocktails, a static exposition of the car and a light show, a special inviting atmosphere and comfortable lounge areas - all the space is organized to enjoy a meeting with the perfect premium sedan.
To introduce the audience to the new Audi product through direct interaction.
Audi's performance has been transformed into an understandable experience.
Audi's audience understood the advantages of the novelty through personal experience.