Eventum Premo

/brand zone
/corporate event
/auto

Audi at the GQ "Person of the Year" ceremony

About the project

The Audi brand has integrated into one of the most high-profile social events of the season - the GQ magazine award ceremony "Person of the Year", which honors stars from different fields who have achieved especially great success over the year. For many years, dozens of celebrities come to the Barvikha Luxury Village entertainment complex, where the event takes place, to shine on the red carpet, discuss the latest gossip, have a good time at one of the most fun and mischievous parties of the year and, of course, get into the lenses of gossip photographers and take a selfie as a keepsake.

Shortly

Task

To make the Audi event personal and meaningful for every employee.

Solution

The official part of Audi was supplemented with activities and speeches by employees.

Result

The Audi event strengthened the bonds between employees.