Construction and organization of a fan zone for customers and fans of the Audi Sport Fan Area. Audi Sport fan zone with an accessories store and an exposition of cars and motorcycles. The concept of the stand is a pit box of the racing team. The stand is decorated in the main colors of Audi Sport: black and red. The architecture and design of the stand correspond to the style of Audi - minimalism and simple shapes. The general concept of the stand corresponds to the sporting spirit of the event and the cars presented.
To give the audience an independent reason to stay in the Audi zone.
Audi's activities naturally revealed the product and brand values.
Audi visitors created and distributed the content themselves.