Manege
Our futuristic stand at Cosmoscow for Audi combines the progress of automotive engineering and contemporary art. The central place in both art and the creation of cars is invariably occupied by a person, without whom all this would be impossible. Guests of the stand could create their own picture of the future, in which their silhouette serves as the basis for digital art content developed together with a video artist. When a guest enters the installation area, it seems to come to life, controlled by his movements. Once you start your movement, you will begin to notice progress in yourself and around you. Once you get behind the wheel of provocatively dynamic Audi cars, you can’t stop this feeling. The all-electric Audi RS e-tron GT, capable of evoking emotions beyond reason, and the hot Audi RS Q8, which does not compromise on the roads, guarantee this.
Create a visible point of contact between Audi and the site audience.
The Audi space was associated with the character of the brand and the mechanics of participation.
Audi mechanics brought the guests' attention into action.