Aston Martin On ice

We tested Swiss ice In February, at the Swiss ski resort of St. Moritz, Aston Martin held the Aston Martin ON ICE winter driving improvement program for the fourth time. The Eventum-Premo agency provided PR support for the project and a visit of a group of Russian journalists to this luxurious event. Of the 12 media representatives who were present at Aston Martin ON ICE, five came from Russia from leading automotive, life-style and business media. For fans of the brand, Aston Martin has prepared 16 cars representing the entire model range. The list of cars for extreme drive includes a four-seater Rapide, which is great not only for long journeys, but also for drifting. It was also possible to feel the drive and feel the line between drift and drift on the exclusive DBS Carbon Edition and on new products - Virage and V8 Vantage S. "Every year, the events held by Aston Martin are getting better and attract more and more participants," said Jeffrey Scott, Executive Director of Aston Martin Lagonda in Europe. Aston Martin ON ICE is a beautiful, incendiary and dynamic show - it is a concentration of all the values of the brand, and we are happy to show customers the capabilities of our cars in such an interesting format." The main goal of Aston Martin ON ICE is to enable fans of the brand to improve their ability to safely pilot supercars in extreme conditions and enjoy driving powerful cars even with electronic assistants turned off. Aston Martin ON ICE is part of an extensive program to improve driving skills. In addition to the winter course, the Aston Martin ON TRACK summer program is held, which consists of four stages: on April 4 at the Silverstone track (England), on May 3 at the Nürburgring (Germany), in Boxberg (Germany) and at the legendary Spa track (Belgium). Thus, the full course of Aston Martin driving skills is the BIG 5. In addition, fans of the brand can always contact the permanent Aston Martin Nurburgring Driving Academy.