At a private pop-up party in a secret hangar at Moscow's Domodedovo Airport, a presentation of the first high-tech Airbus A320neo aircraft in Russia, which entered the S7 Airlines fleet, was held. With the help of a private event on Facebook, celebrities, opinion leaders, media personalities, an audience loyal to the brand, and a high reach on social networks were invited. Each participant received a personal pass upon arrival at the location, since the airport hangar is a high-security facility and has increased security requirements. After entering the hangar, people could enjoy the place and atmosphere. The event opened with a speech by the head of S7 Airlines and a representative of Airbus. After the opening speech, the show began, where the aircraft itself had an unexpected effect - people saw the first Airbus A320neo in Russia. After that, it was time to get acquainted with the liner and spend time listening to the beats of the famous BONDAX (UK). Event results 9,282,439 — reach from bloggers and celebrities 83,043,944 — media coverage
Convey the main messages of S7 Airlines to the audience and involve them in the discussion.
S7 Airlines content was supplemented with interactive and informal communication.
S7 Airlines' business content has become the basis for an open conversation.