Acer Place Brand day

Acer Place was designed as a space with clearly defined zones for each product category. We divided Acer products into three conceptual, functional, and product-focused categories: Business, Lifestyle, and Gaming. Each zone formed a distinct part of the Acer Place venue. The zones reflected different aspects of people’s lives and highlighted that technology—and Acer—has a place in each of them. The event began with an interview-style conference, an unusual and fresh format for a brand day. At Acer Place, both the business program and the press conference followed this unconventional format: the speakers sat in a circle on bar stools while the host led the conversation and asked questions. All zones were then opened to guests. The evening concluded with a performance by Manizha, followed by a set from DJ Slava Gee.