A press tour is a series of events that take place in different locations, cities or countries. At each stop, the product is showcased to new journalists and bloggers. The organizers accompany the tour at all stages, monitor the logistics, program and impressions of the participants.
The essence of the press tour is to give media partners complete immersion in the product, to show details, work processes and atmosphere, so that the material about the event is lively, interesting and ready for publication. Each location provides opportunities to reach a local audience and maximize virality.
Usage example:“The press tour covered several European countries - the campaign took place in different countries.” “The press tour was a great success - the campaign received great coverage on social networks.”
Synonyms:media tour, info tour, journalistic visit.
Our agency knows how to organize press tours so that every stop turns into a story that you want to write about and share.