Test drives are a special genre of events and a special marketing tool in the arsenal of automobile brands.
According to research, about 75% of car test drive participants make a purchase within a year. At the same time, test drives for automotive journalists are one of the most effective ways to obtain PR Value - publications based on the results of the event. The main feature of test drives for automotive journalists is that it is extremely important to choose a relevant route that highlights the advantages of the car and provides a unique experience for journalists.
Services for organizing test drives
Key services of the Eventum Premo agency in organizing test drives:
- Development of a route and preparation of an electronic road map
- Branding of space, souvenirs
- Organization of activities and photo points
- Maintenance of vehicles along the route
We work with major automotive brands and organize events of various formats: test drives, dealer conferences, presentations of new products, parties for journalists, client events. Here is a presentation with a portfolio of projects for automotive companies carried out by Eventum Premo over the past few years.
ORGANIZATION OF TEST DRIVES IN RUSSIA AND ABROAD
Here are examples of some completed projects.
RENAULT BRAND DAYS
Details:https://newandwow.ru/Renault_Brand_Days
Organizing a test drive in Sochi - KIA Stinger
This is the presentation of the first Gran Turismo car in KIA history – the Stinger. The Kia brand has undergone significant changes over the past 10 years, with the Stinger representing a major transformation.
TEST DRIVE KIA SOUL IN BARCELONA
Details:https://newandwow.ru/node/2722
TEST DRIVE OF THE NEW KIA RIO X-LINE CROSS HATCHBACK
Details:https://newandwow.ru/node/2911
TEST DRIVE KIA SPORTAGE IN GREECE
More details:https://newandwow.ru/node/2616
Unusual test drive
LAUNCH OF THE NEW VOLVO XC90 MODEL IN MOSCOW
VOLKSWAGEN OFF-ROAD EXPERIENCE
More details:https://newandwow.ru/node/2465
And many others. Look in ourportfolio.
