Eventum Premo agency and S7 Airlines received 2 statuettes for the best marketing events in Russia. The Night Flight Show Vol.2 project won first place in the category “Best Creative Event Idea”, and the Airbus A320neo Presentation was recognized as “Best Client Event”. Both events are marketing ones and are aimed at expanding the company’s customer base.
Results of the national competitionEvent of the Year.were summed up on April 4 in Moscow. The selection of an expert jury allowed the Eventum Premo agency team to receive 2 statuettes. Moreover, both victories were obtained in cooperation with S7 Airlines.
A few words about the essence, mechanics and results of the projects.
“Best customer event” - Presentation of Airbus A320neo for S7 Airlines
Aircraft promotion sitehttps://neo320.s7.ru
S7 Airlines / Airbus A320neo from Eventum Premo on Vimeo.
On July 27, 2017, a new aircraft of the S7 Airlines fleet was presented - the first Airbus A320neo in Russia. For the presentation, an unusual format was chosen: a closed Pop-up party in a secret hangar at Moscow Domodedovo Airport. The Airbus A320neo itself is the latest and most modern passenger aircraft in its class. It consumes less fuel, has improved air conditioning and lighting systems, and lower noise levels.
With the help of a closed event on Facebook, celebrities, opinion leaders, media persons, an audience loyal to the brand with high reach on social networks were invited, including musician Anton Belyaev, choreographer Miguel, TV presenter Artem Korolev, actress Anna Tsukanova-Kott, fashion model Seva, designer Daria Gauser, and others. Each participant received a personal pass upon arrival at the location, since the airport hangar is a sensitive facility and has increased security requirements. After getting into the hangar, people could enjoy the place and the atmosphere. The event opened with a speech by the head of S7 Airlines and a representative of Airbus. After the opening speech, the show began, where the plane itself appeared with an unexpected effect and people saw Russia's first Airbus A320neo. Then it’s time to get acquainted with the liner and spend time listening to the beats of the famous BONDAX (UK). Guests were able to be the first to see the unique new liner and take a selfie with it.
The best client event in Russia - results.
Event results: coverage from bloggers and celebrities - 9 million. Media coverage - 83 million.
Information note:
Communication agency Eventum Premo was founded in 2003 by Alexey Berlov and Alexander Shumovich. The agency successfully organizes events, provides public relations services and digital projects
The main Clients of Eventum Premo are automotive, pharmaceutical, IT companies, banks and retailers.
Eventum Premo agency awards:
- Included in the TOP 50 best event agencies according to Special Event magazine (USA)
- Included in the TOP 5 best agencies in Russia according to AKMR.
