We believe that a corporate event (abbreviated ascorporate event) is an emotional tool of influence on an employee, an instrument of loyalty and feedback.
Eventum Premo provides services for organizing corporate events in Moscow and conducting outdoor events abroad. According to many experts, Eventum Premo is one of the best event agencies in Moscow. The agency's leaders have written a number of books on event management, so believe me, we know a lot about corporate events.
Services for organizing corporate events
Our services include holding holidays for corporate customers and organizing special events, such as corporate New Year or company anniversary.
When preparing team building, organizing corporate parties and other entertainment events, we implement theatrical performances with the participation of employees, corporate musicals, shows and other interactive formats.
Eventum Premo holds bright, emotional events for Clients or employees of our customers, using technical innovations and bold visual solutions.
How does a corporate event work?
As a tool of influence, corporate events are in a privileged position. This may not be the most widespread, but it is the most convincing way of communicating with the target audience. During the event, you have enough time to attract attention, interest the audience and convince them to do what your company needs.
What could be more compelling than an event? Perhaps personal meetings, personal conversations, individual presentations, but each method has its limitations. First of all, this is the time factor - to meet with a thousand employees, you will have to spend several months. It will be much faster to organize an event for an equally large audience. You also have a lot more technical options at an event. to impress each participant than in the manager's office. You are on your territory, the person sees how other participants react, and he himself tries to comply.
Why do you need a corporate event?
Have you ever wondered what time of year the peak of voluntary layoffs occurs?
Most often people quit after the new year and in the summer, at the beginning of autumn. There are rational explanations for this. Employees delay the decision to quit until the end of the year in order to receive year-end bonuses and quit after that. Or, in the case of summer, they want to use paid time off and then continue their career at another company.
But it is precisely during the period before these two waves of layoffs that the peaks of the most active corporate events occur! There are corporate New Year celebrations, summer field trips, barbecues, etc.
Few would doubt that employee loyalty is important - no one likes staff turnover. It is at these events that the company has a chance, and sometimes the last chance, to show an employee how dear he is to the company, to say that his opinion is important and heard. The company has the opportunity to say that this is the best place to work, that the boss is actually a good person, he has children, he can play the guitar and sings well, that the salary will increase next year and there are many interesting projects ahead. A good company always has something to say!
So for the HR department, one of the constant goals of the event is to ensure that the stack of resignation letters is smaller.
The formulation of the goals and objectives of events is replete with stereotypical phrases - events to “maintain employee loyalty”, “to increase brand awareness”, “to strengthen the brand”, “to unite the team”. These are words, not actions. Think in verbs! Events should change people and stimulate them to take action. To say that we are holding an event “to maintain employee loyalty” means evading the answer - this is a hackneyed stereotype. What should people do after the event? For example, tearing up a ready-made resignation letter, dissuading a colleague from quitting - this will be a manifestation of the employee’s loyalty.
