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Organization of corporate events in Astana.www.eventum-premo.kz
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On October 17, at the Inter Continental Hotel, representatives of the Almaty event industry were able to talk with two professionals at once - Alexey Berlov and Alexander Shumovich, managing partners of Eventum Premo - one of the most successful Moscow agencies for organizing and holding large-scale events.
A little history
Communication agency Eventum Premo was created in Moscow in 2003. The creative approach and original ideas of the young team allowed the company to become innovators in the field of its work in a short period of time. In 2011, the company won the “Event Agency Certified by AKMR” competition and became the “Best Press Service Certified by RASO.” In 2012, the agency became the only company from Russia to win two “Elephants” of the European Best Event Award. In 2013, the company entered the top ten according to the National Rating of Communication Companies from RIA Rating (RIA Novosti Group). Among the company's regular clients are Sberbank, Gazprombank, BMW, Bacardi, Microsoft, Nike and many other famous brands. In addition, Alexander Shumovich and Alexey Berlov became the authors of two famous books on organizing events - “Great Events. Technologies and practice of event management" and "Mix, but do not shake." Now the turnover of the Eventum Premo company is more than 300 million rubles per year.
Ambitious young people Alexey Berlov and Alexander Shumovich visited Almaty not by chance. They hold similar advisory events quite often in different parts of the world and share the most valuable experience in the event industry with their foreign colleagues. In addition, the Russian company’s prospects include expanding its activities and possibly opening a branch in Almaty.
The business breakfast in Almaty was open to everyone. The partners told their like-minded people about the features of the event market in Europe, Russia and Kazakhstan, talked about the latest trends in the field of event marketing, analyzed the most striking events of the event business in Europe and Russia using specific cases, and also revealed some of the secrets of the successful organization of corporate and media events. They also shared their experience of organizing events that received wide public response and maximum media coverage at minimal cost. A striking example of such a project was the Eventum Premo case “3D in the park.” This 3D graffiti festival, held in Moscow in 2012, attracted more than 20,000 visitors. Reports about the event were published on almost all central television channels, in print publications and on-line resources. As a result, the total audience reach of “3D in the Park” was more than 45 million people.
- The amount our clients spend on organizing events sometimes exceeds $2 million. But this does not mean that we deal only with expensive organizations. There are many ways to organize a holiday on a small budget,” said Alexander. “Among our clients there are government agencies, American billionaires and Swiss cosmetologists, large automobile, pharmaceutical, IT and FMCG companies, and the formats of our events are very different. These could be ceremonies, anniversaries, test drives, seminars, various training events and press conferences. We are trying to move away from banquet seating and increasingly involve guests in the process itself, find innovative solutions and bring them to life, be it a theatrical production, the involvement of the French Cirque du Soleil or 3D graffiti. Nothing is impossible for us. In addition to Russia, we also work with countries in Europe and even Africa. And we hope that our experience will help many.
*Alexander Shumovich was born and raised in Riga, speaks Italian, English and Latvian. Alexey Berlov graduated from the Faculty of Philosophy of the Russian State Humanitarian University with honors, studied modern ethics and English-language philosophy. Among the events organized by Alexander and Alexey at different times are a meeting of the Finance Ministers of the G8 countries, a conference of the Svyazinvest holding and the Russian Marketing Association.
Original - https://www.kursiv.kz/news/details/style/Asy-event-industrii-rasskazali-o-trendah/