How to create a pop-up space?
One of the current trends in modern marketing and communications is the creation of a specialized brand space that immerses the consumer in the world of the brand. This includes, among other things, the creation of temporary pavilions and pop-up stores.
The consumer does not need to look for the “location” of the brand. On the contrary, the brand itself goes to the consumer.
Temporary pavilions and pop-up stores are located where consumers are - in parks, during major festivals or city holidays.
Here is a good example implemented by Eventum Premo for VOLVO - https://www.vokrugsveta.ru/company/news/298617/
Why do we need pop-up stores?
Creating a pop-up space makes it possible to present the values, aesthetics of the brand and the product itself in the most convenient place for the consumer. But besides this, such pop-up stores allow you to make purchases in a convenient place for the consumer. Thoughtful organization of space allows you to attract and manage human flows, engage the audience and immerse you in the world of the brand.
Eventum Premo have accumulated significant expertise in this area. We offer services in the field of spatial communications - creation of stands, corporate pop-up stores, temporary branded installations, showroom design, presentation of show cases.
Experience in creating Branded Space
Check out some of our cases:
MegaFon / Integration into the Park Live 2018 festival from Eventum Premo on Vimeo.
Mercedes-Benz / Mercedes-Benz Fashion Week Russia from Eventum Premo on Vimeo.
Services for creating branded spaces
We create spaces that themselves carry communication and facilitate communication. We bring people, brands and products together in one organized space.
Among our services:
• Sponsorship integrations into festivals
• Comprehensive design and maintenance of stands
• Multimedia content for branded space
• Large exhibition structures
• Permanent and temporary installations
• Temporary pavilions for BTL activations
• Design of dealer showrooms and exhibition areas
• Show cases and show stands 3D design and engineering
• Building and decoration
• Technical support branded space
Success in spatial communications requires a variety of interdisciplinary competencies, including design, project management, and the interaction of digital and analogue media. We are proud of our large team, which allows us to solve all assigned tasks. View the portfolio of projects we have developed.
Our phone: +7 495 785 8446 | We are waiting for your calls!
Write -go@eventum-premo.ru
