What vicissitudes of fate could lead the Eventum Premo team to one of the most pathos of Moscow? On April 5, the "Paradise" Club hosted the award ceremony for the winners of the “Car of the Year in Russia 2011” prize. The event is significant, of course. This is perhaps the largest award in the automotive industry of our country.
Therefore, is it any wonder that in the beautiful "paradise" back streets even the apple had nowhere to fall? The stars of show business, brand leaders and representatives of the business elite climbed the stage as a conveyor. The parade was commanded, as always, ironic and pleasing to the eye of the Quartet-I. Everyone was satisfied: both those who received awards and those who presented them. This evening was celebrated not only by car manufacturers, but ordinary citizens also got it.
The representative of the people was Alexander Peskov from the village of Svobodny, Sverdlovsk Region, who won the car (Hyundai Sonata) by voting in the QIWI terminal. Is this not proof that the prize is truly popular. Thanks to the “Auto of the Year” we can always find out which cars really like ordinary people living in our country.
Therefore, its obvious exclusivity is evident. We like this project for its brightness and coherence in work! Without false modesty, we note that the PR support was fully implemented. Namely: the media were carefully selected, which included EXCLUSIVELY KEY publications, television channels and radio stations; prepared a press package for journalists; carried out distribution of press materials on the basis of more than 2000 journalists, organized work with accredited representatives of the press at the event; throughout the preparatory phase, requests from the media were processed. We prepare a report and respond to numerous requests) Well, wait for the next Car of the Year!
