On September 21, for Representatives of the Youth Movement in the AMR conference hall, a master class was held by Alexander Shumovich, a partner of the Evenum Premo company and simply a professional who not only knows his business, but can also talk about it interestingly. We talked about trends and the future of events.
As part of the master class, the guys watched more than 20 videos, discussed new developments in the field of organization, and got acquainted with the typical structure of an event agency. Alexander spoke in detail about how the event business works, as well as where to get “dry ice” and what should be in the “organizer’s hat.”
The art of surprise or “experience marketing” was presented in all colors. Representatives of the Youth Movement examined the most striking world examples of organizing event projects and received practical recommendations on organizing and conducting events.
