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Time management lesson from event guru Alexey Berlov

Урок тайм-менеджмента от event-гуру — Алексея Берлова

Many books, articles, tips and recommendations have been written on the topic of time management. However, theory is one thing, and practice is completely different. We talked to a successful event guru, Alexey Berlov, and found out how he organizes his time in practice.


 Where would you recommend starting with planning your work time/tasks/assignments? 5 main tips?

This is a general belief, confirmed by many of my personal days: a day without a written plan will almost always be less effective than a day with articulated goals.
Secondly, tasks within a day often need to be prioritized. For this, a “big” plan will be useful, where your strategic goals are spelled out. For example, for a year. Without it, you will be more tempted to start with what comes easier to you, rather than with what is most important to you.

Can we say that not all methods are equally applicable to all people? What worked and what was absolutely not right for you?

How long does it take to come up with an idea? Or the script? Or a yearly program? Not long ago we had a 6.5 brainstorm. With two small breaks. We could have finished at the 2nd or 3rd hour, but the result would have been different. In general, it is a matter of priorities. For me, the priority is usually the result. And the plan comes second. However, there should always be a deadline. And it is always there, even if you pretend that it is not so :)

What books on time management can you recommend? And which of them, in your opinion, was the most useful? Which of the ones you read that you don’t need to waste your time on?

For me, time management is a simple and applied area. Kind of like brushing your teeth. Once you understand it, you keep doing it. Spending a lot of time on achieving new heights in this area is not a priority for me. I read one or two books a long time ago.

Why do you think you manage your time effectively?

I don’t think so :) Sometimes wasted time is the happiest and most valuable.
In addition to having a plan for the day, in addition to making sure it fits into the larger plan, I try to make sure that what I do during the day has a tangible outcome. So that every planned task leads to visible changes in the outside world. There is a great temptation to get lost in the “world of processes”, creating the appearance of work, I struggle with this.

What scheduler program are you using?

I record things in a separate file. And I look at it in the morning.

Do you plan your weekend? How detailed?

I almost always plan and in quite detail. With the time of leaving home, in particular, with the approximate number of kilometers, if we are talking about a bicycle :) I can leave 30% for surprises. I don’t always tell others, but there is always a plan. True, on weekends I easily refuse it. More precisely, I change to another plan. Depending on new introductions, facts or moods. Again, experience suggests that unplanned weekends are inferior to those with a little work.

And finally, what advice would you give to event managers to make them more productive and efficient?

Judging by what I see around, Russian event managers are the most organized and effective event managers. They're fine. They can even give master classes to other professions.