On September 26, the 4th annual conference of the Vedomosti newspaper was held at the Marriott Grand Hotel: “Non-standard types of marketing and promotion of goods and services.” About 200 people attended the event, including speakers. The general sponsor of the conference was MTS.
PR support for the sponsor during this event was provided by the Eventum Premo team. The agency’s specialists approached the problem creatively and, keeping in mind the main theme of the conference - non-standard types of promotion, in addition to the traditional construction of a stand, printing a banner, and providing elements of production products, prepared unusual advertising videos for a smartphone from MTS for the sponsor.
The concept of the videos was as follows: on two plasma monitors standing next to each other, “office employees” were broadcast - professional actors and actresses, who conducted dialogues about the Blackberry smartphone for several minutes. The characters were dressed in the corporate colors of the sponsoring company. The originality of the solution was that, firstly, the heroes of the videos were located on different screens, and secondly, pleasantly surprised by the capabilities of the new smartphone from MTS, they told the audience about them directly.
The broadcasts helped solve the problems that the agency’s specialists set for themselves: the video was interesting to all conference participants, friendly characters brought positive emotions “to the people,” the promotion of the smartphone took place in a playful way and was remembered by the conference guests.
On October 9, the 2nd annual conference “Insurance Market. State policy and new frontiers of development.” As part of this event, the agency provided MTS with PR support of a similar nature.
