People who sell tires live in a world of tires. They look at cars passing by and evaluate their wear and tear. When they meet a new person, they determine his status by his tires. They know the entire market of companies that sell tires well. They know who sells well, who sells a lot, who offers the best ideas. Some have technologically advanced tires, and some have reliable ones. When communicating with a person, they get bored and wait for the conversation to move on to really important topics... If a person decides to discuss the choice of a new car, they will perk up and start asking about what tires the future car will have. If a person is going to go on a trip, then, of course, it is not the destination that interests them most.
The people who make tanks live in their own world. Oil workers, sausage producers, consultants, stylists and event managers.
The winners are those whose picture of the world allows them to connect different worlds. Seeing what is common, seeing how one world is connected to the other, how both worlds can benefit from cooperation with the other. People who see that boundaries do not divide, but allow them to open a new path or offer a new solution, win.
If a tire manufacturer realizes that the tire world is where it lives, not its customers, it will open up new markets. If an event organizer understands what a big problem his Clients are partially solving through events, he will find himself in a new world.
Written for Event Forum
http://event-forum.ru/blog/13/o-mire-shin-i-mire-meropriyatiy
