Times change and change in amazing ways. However, if you think about it, they change quite naturally. We've all read books about business and customer service written in the late 80s and 90s. That the client is always right, that good service is when service companies try to please and indulge the consumer in everything. And we somehow got used to this state of affairs. The agency was the customer’s best friend - “we will be glad if he wants a green banner, but if he asks, we’ll supply red too. And if necessary, we will change it again and again until the customer is satisfied.” Any whim, as long as they pay.
Agencies looked at the customer’s wishes with doglike devotion, trying to guess his mood and desires. Professionalism was about deftly serving. Employees who were not ready to obey the customer were fired. But times have changed. Customers come and go, and good, qualified employees are difficult to grow and too expensive to fire, if anything happens. Agencies took notice. Talented employees began to be valued more. And the employees became... like cats. They are chic, beautiful and stylish. But they can no longer simply be forced, they can only be carried away. If the project is interesting, they will give it their all, showing miracles of dexterity. But if the project is so-so, there will be no spark in their eyes. If you force them to do something they don’t like, they will snort and just leave. Fortunately, there are many places to realize your creative ambitions. This didn't just happen in agencies. The best employees, like cats who need to be petted and praised, are in banks, software companies, IT and telecoms, HR and science.
Likewise, in the event business, this has also become very noticeable, it has become a mass phenomenon. Perfectionism does not tolerate a commanding tone, but loves ambitious tasks. And so, large agencies behave the same way as their employees. And this means - like cats. If too little time has been allocated for the tender, it is not suitable, and a letter of refusal is sent in response. The cat purrs and waits for more interesting prey. If the task is too banal, if the conditions are too consumer-oriented, it’s not interesting. For talented people to take on a project, it must tease their egos, arouse curiosity, and inspire them. Now this is a key condition for a successful project. And now the agency won’t make an ugly banner, won’t work with a clueless director just because he’s someone’s friend, won’t jump at any project that falls through. The professionalism of agencies now lies in doing the project perfectly, insisting on their own, defending a good idea. And customers have to trust or hire someone simpler, just performers. It’s not just customers who choose agencies through tenders. But agencies also choose those customer tenders that may interest them. This is the new reality. And, if you think about it, this is very natural.
