On March 2, the Barvikha Luxury Village concert hall hosted the awards ceremony for the fourth annual national award “Event of the Year” - the main professional award of the Russian event industry. This year, more than 200 projects competed for awards in 32 categories. The Eventum Premo agency won the “HR Event of the Year” nomination with the “Svyaznoy Energy in Hong Kong” project.
“Svyaznoy Energy” is a motivational event for employees of the retail network of Svyaznoy Logistics OJSC. More than 800 participants competed for the right to travel to Hong Kong during 3 qualifying games that took place in Hong Kong. Saint Petersburg.
150 winners went on a unique journey to the secret testing ground of the Research Center for Water Research in Hong Kong. The series of games began in a fishing village near Hong Kong, which maximally immersed the participants in the authentic atmosphere of China - a country of centuries-old wisdom and rich experience in the search for Clean Energy of a person’s internal reserve.
15 services and contractors were involved in organizing the event. More than 30 trials were organized, each of which involved participants interacting with local communities. An application with a challenge map was launched especially for the game.
The final stage took place at the Shaolin Center - one of the most famous centers for the study of martial arts in China. The concept of the scientific laboratory allowed the participants to fully concentrate on the process: thoughtful images of each animator, creative features, tests with a clear evaluation system.
The event was covered on the Instagram social network under the hashtag #energygiyasvyaznoy; teaser videos and banners were sent out through the organization’s internal portals; the corporate mail of employees and Svyaznoy radio were used.
The event received more than 98% positive feedback from participants. Also, during the motivation period, the volume of GSM sales in focal areas increased by 150% and the volume of sales in cross-directions increased by 170-200%.
On March 2, the Barvikha Luxury Village concert hall hosted the awards ceremony for the fourth annual national award “Event of the Year” - the main professional award of the Russian event industry. This year, more than 200 projects competed for awards in 32 categories. The Eventum Premo agency won the “HR Event of the Year” nomination with the “Svyaznoy Energy in Hong Kong” project. “Svyaznoy Energy” is a motivational event for employees of the retail network of Svyaznoy Logistics OJSC. More than 800 participants competed for the right to travel to Hong Kong during 3 qualifying games that took place in Hong Kong. Saint Petersburg. 150 winners went on a unique journey to the secret testing ground of the Research Center for Water Research in Hong Kong. The series of games began in a fishing village near Hong Kong, which maximally immersed the participants in the authentic atmosphere of China - a country of centuries-old wisdom and rich experience in the search for Clean Energy of a person’s internal reserve. 15 services and contractors were involved in organizing the event. More than 30 trials were organized, each of which involved participants interacting with local communities. An application with a challenge map was launched especially for the game. The final stage took place at the Shaolin Center - one of the most famous centers for the study of martial arts in China. The concept of the scientific laboratory allowed the participants to fully focus on the process: thoughtful images of each animator, creative tricks, tests with a clear evaluation system. The event was covered on the social network Instagram under the hashtag #energygiyasvyaznoy, teaser videos and banners were sent out through the internal portals of the organization, corporate mail of employees and Svyaznoy radio were used. The event received more than 98% positive feedback from participants. Also, during the motivation period, the volume of GSM sales in focal areas increased by 150% and the volume of sales in cross-directions increased by 170-200%.
PublishedEventum PremoMarch 11, 2016
