What Makes an Event Worthwhile
Marketing expert Seth Godin shares how to make your event worthwhile.
The event is a fairy tale. Another world with its own laws. Guests should not and do not want to see how it all works.
Continuing the discussion in the NAOM group: https://www.facebook.com
About the role of the editor. Similar to what we do...
Excerpt from Umberto Eco's book, Foucault's Pendulum.