The karaoke business. Creative people, creative ideas, creative business. Very often, this is shorthand for everything related to organizing events. But in reality, event companies are much more like cover bands that perform famous songs in their own way. Other people’s hits. We very rarely create something like Varekai or Corteo. Instead, our concepts are more like a “fresh take” on stories that already exist — “Hipsters,” “The Polar Express,” “Some Like It Hot.” Much has already been invented, and it is easier to mix ready-made ingredients into a new cocktail than to create your own story that can captivate, touch the soul, and make people laugh and cry. The ceiling event companies strive for is to give people goosebumps. It is like good karaoke. Very much like real art. Almost exactly like it...
Still, we should strive for the real thing. For the original. At least make the effort.
