Heineken continues to poke fun at brands that have launched meta versions of their bars.
The company will open a Protein Studio bar in London on April 7, but you won't be able to drink beer - everything will be pixel style and plastic, as if in the metaverse. The staff will also behave like NPCs. And at the entrance they will give out fake virtual reality glasses.
However, the familiar Silverland bar will still be next door.
https://ra.co/events/1516516
