Eventum Premo

Two waves of leadership

Unfortunately, innovations are very rarely successful. People and companies who come up with something new open up an unknown path with unknown mistakes. It's risky. It's dangerous. They are wrong simply because no one has tried it before. This is called the curse of the first copy. Those who follow them already see mistakes and therefore copy technologies, ideas, solutions without this first flaw. That's why they're better. A good implementation of a proven idea is almost always better than the first copy.

Alas, this means that the strategy of a successful company is to follow the new products of competitors and do it better? Or wait for the market to “ripen to ideas that were ahead of their time,” having worked out a good implementation of the maturing idea. Such companies often become leaders - leaders of the “second wave”.

Fortunately this is not always the case. Often, but not always. Otherwise progress would stop. There are companies, there are people who can not only come up with something, but also quickly learn from their mistakes. The key word is fast. The innovator has a small reserve of time, an advantage at a distance, so that competitors do not have time to finalize the idea and take the lead. And then the creative, risky company manages to break away.

Among contractors, I prefer “second wave” companies - good implementation. But it’s better to work among people who are focused on creating the “first wave.” You just need to learn to quickly correct your mistakes.

Two waves of leadership