According to the results of the first two months of operation of the PR agency Eventum Premo, the Aston Martin brand has significantly improved its position in the luxury car segment. In terms of the number of mentions and publications, the brand rose from fifth place to second*, and the advertising equivalent increased from 6.7 million rubles to 8.8 million rubles*.
Impressive positive dynamics was achieved due to the proactive PR promotion of Aston Martin in all types of media. During the two months of cooperation, a series of test drives of Aston Martin Rapid were carried out, 8 press releases were sent out and the filming of several TV programs was organized.
*according to TNS-Media.
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