11 Most Popular Ideation Generation Techniques

<h3>Known techniques to help you come up with a new idea</h3>

<p>The main way to solve creative issues is to search for new ideas. Sometimes an incredible amount of resources is spent to find them , but it is not always possible to find the right solution. The presented techniques from famous authors will help you better navigate the flow of thoughts and bring the cherished idea to a logical explanation.</p>

<p><strong><span>Brainstorming</span></strong></p>

<p>Written by Alex Osborne.<br />The main principle is to separate the generation of an idea from its criticism in time. Each participant puts forward ideas, others try to develop them , and the analysis of the solutions obtained is carried out later. Sometimes a "silent" version of brainstorming is used, when ideas are written down on a piece of paper, which participants pass to each other, introducing new ideas that have arisen.</p>

<p>The author is Edward de Bono.<br />The technique allows you to streamline the creative process by mentally putting on one of the six colored hats. So, in white, a person impartially analyzes numbers and facts, then puts on a black hat and looks for the negative in everything. After that, it is the turn of the yellow hat to search for the positive aspects of the problem. By wearing a green hat, a person generates new ideas, and in a red hat he can afford emotional reactions. Finally, in blue, the results are summed up.</p>

<p>Written by Tony Buzan.<br />In his opinion, creativity is associated with memory, which means that strengthening memory will also improve the quality of creative processes. However, the traditional writing system with headings and paragraphs hinders memorization. Buzan suggested placing a key concept in the center of the sheet, and writing down all associations worthy of memorization on the branches coming from the center. It is not forbidden to reinforce thoughts graphically. The process of drawing a map contributes to the emergence of new associations, and the image of the resulting tree will remain in the memory for a long time.</p>

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<h3>Catena mapping </h3>

<h3><span>The method is based on catena, a game that involves linking two words, initial and end, with a chain of intermediate words chosen according to certain rules. In catena mapping, this game is used to find stimuli that help expand the field of possible solutions.</span></h3>

<p><span>Catena-mapping helps to overcome the creative block that often arises at the initial stage of the search for solutions, when the sphere to which the problem to be solved belongs seems either completely incomprehensible, or, on the contrary, too trivial for new ideas. In both cases, the space of our thinking does not coincide with reality. Catena-mapping uses play to expand this space, to make it richer, more lively and more meaningful, and to transform the stimuli found in the process of this work into ideas.</span></p>

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<h3>Synectics</h3>

<p>The author is William Gordon.<br />Gordon believes that the main source of creativity is in the search for analogies. First, you need to choose an object and draw a table for its analogies. All direct analogies are written in the first column, and indirect analogies are written in the second column (for example, the negation of the features of the first column). Then you need to compare the goal, the object, and indirect analogies. Let's say the object is a pencil, the task is to expand the range. The direct analogy is a three-dimensional pencil, and its negation is a flat pencil. The result will be a bookmark pencil.</p>

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<h3>Focal Object Method</h3>

<p>Written by Charles Whiting.<br />The idea is to combine the features of different objects in one object. For example, we took an ordinary candle and the concept of "New Year". The New Year is associated with a sparkling sparkler, this feature can be transferred to a candle. If a sparkler candle is ground into powder and added to wax, you get a "New Year" candle with sparkling crumbs inside.</p>

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<h3>Morphological analysis</h3>

<p>The author is Fritz Zwicky.<br />The object needs to be decomposed into components, select several essential characteristics from them, change them and try to connect them again. The output will be a new object. For example, you need to come up with a business card for a perfume company. If you change the classic rectangular shape and the effect on the senses, you can get a triangular business card with the smell of perfume.</p>

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<h3>Indirect Strategies</h3>

<p>The authors are Brian Eno and Peter Schmidt.<br />A deck of cards is taken, on which a set of commands is written (for example, "give vent to anger", "steal the decision", etc .). When creating a new idea, you need to pull out a card and try to follow its instructions.</p>

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<h3>Bus, bed, bathtub</h3>

<p>The method is based on the belief that a new idea not only matures in the depths of the subconscious, but  also actively bursts out. And in order for it to manifest, you just need not interfere with it. A new idea can come to mind anywhere, even in inappropriate places. A classic example is Archimedes with his bathtub.</p>

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<h3>Transcript</h3>

<p>An incomprehensible inscription in a foreign language is taken, for example, hieroglyphs. Different associations will be born in the head of the person who looks at it . One teacher, for example, having "seen" water and three circles, decided to open his own business and started delivering oysters.</p>

<p>This technique involves an inventory of all emerging ideas: they can be spoken into a dictaphone, recorded in a notebook, etc. , and then, if necessary, refer to your notes.</p>

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11 Most Popular Ideation Generation Techniques

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