Digital

Аллея славы беговых кроссовок ASICS

admin — Fri, 22 May 2020 14:11:42 +0000

ASICS RUNNING SHOES WALK OF FAME eventum-premo Tue, 10/08/2024 - 17:03

Tasks

Establishing two-way communication with runners
Creating a single platform for runners
Integration into the "City Marathon"

The ASICS brand has been on the market for a long time, and during this time it has managed to acquire a whole "army" of brand fans from all over the country. However, due to the expansion of the distribution network deployment methods, the brand does not have a digital base of loyal consumers, and as a result - feedback from them.

It was necessary to develop a creative campaign that would help to find and gather a base of the most loyal fans of the brand across the country – the "core" of communication for future ASICS campaigns.

On front

Off

Services

Space. Branded spaces

Digital

Body2

Solution

Every runner knows that even top sneakers have a limited resource. After a run of about a thousand km, the shoes begin to lose their properties, sending the runner to the store for a new pair. And the old one is forced to go to the trash, even if it looks good on the outside.

We remembered that people don't like to throw things away in two cases: if they are of high quality, and if something connects them with them. And in the case of ASICS running shoes, we are dealing with a k-k-combo!

These simple arguments allowed us to assume that hundreds of their previous pairs of ASICS are stored in the bins of the runners of our homeland, who passed through fire, water and wet feet with them, and launch the ASICS Running Shoes Walk of Fame campaign.

The project's online platform is the project's website.
Users got to the site, uploaded a photo of their sneakers, told their story and shared a post on social networks.
All cards with stories were displayed in the gallery.

The offline platform of the project is the starting town of the Marathon.
29 of the best stories got to the stand of the "Walk of Fame" at the country's most massive race – the City Marathon. Each of the participants of the offline exhibition received new flagship running shoes ASICS Gel Kayano 25.

Body3

Results

The project's website was visited by 31,795 people in 2 weeks.
20% of visitors returned to the site at least once more.
We received 500 unique stories from 148 cities.
In total, all the sneakers participating in the project ran 408,486,000 meters.

projects_tag

Digital

/brand zone

/pr event

/other

Олимпийский комплекс Лужники

SMM

admin — Fri, 22 May 2020 11:13:31 +0000

SMM

Development of creative concepts
Content strategy and SMM strategy development
Instagram strategy
Development and implementation of special projects
Creating a YouTube show
Promotion and support on social networks
Lead generation
Working with bloggers
Creating content for social networks
Creating videos for social media formats

We work on Instagram, Facebook, TikTok, YouTube, VK and other popular networks.
new@eventum-premo.ru - Artem Minasyan and Alexey Beltsov.

eventum-premo Fri, 10/04/2024 - 15:44

New year cards VOLKSWAGEN

admin — Sun, 15 Sep 2019 20:38:53 +0000

New year cards VOLKSWAGEN admin Sun, 09/15/2019 - 23:38

New Year project for Facebook community subscribers.
Throughout December, the illustrator was on the air, drawing greeting cards with iconic models and brand events. Subscribers, observing the work of the sketchist, guessed the events and answered questions. At the end of the drawing, the names of the winners were fit into the card itself.

Results:
Project coverage – l570,000
Video views – 240,000

Volkswagen

On front

Off

Services

Digital

Link

статья на sostav.ru

Image

Celebrobus

admin — Sun, 15 Sep 2019 20:37:48 +0000

Celebrobus admin Sun, 09/15/2019 - 23:37

To expand the CRM base and attract attention to the new configurator, we added the Volkswagen T1 Bulli brand to the site - a bus of travelers, hippies, surfers, family people and an assistant to entrepreneurs. Users could choose not only the body color and design of the disks, but also the surrounding atmosphere and graffiti.

Results:
1.5 million - project coverage
5000 - greeting card created in the first month

Volkswagen

On front

Off

Services

Digital

Link

статья на sostav.ru

Image

Your plane to the Alps

admin — Sun, 15 Sep 2019 20:37:48 +0000

Your plane to the Alps admin Sun, 09/15/2019 - 23:37

Development and implementation of game mechanics to distribute promo codes to the main ski destinations in Switzerland. Each participant could assemble their own plane to the Alps, Seating their friends in a virtual plane. The more friends you have – the more discount you get on your flight. Drawing of gifts from parterres-Switzerland Tourism and LINDT, offline support for promotions in major shopping centers in Moscow, 3D graffiti by German artist Nikolai Arndt.

Results:
8000-participants of the campaign online
4000 contacts collected in the shopping mall

Swiss

On front

Off

Services

Event

Link

статья на sostav.ru

Image

/pr event

SMM-support Volkswagen

admin — Sun, 15 Sep 2019 20:37:48 +0000

SMM-support Volkswagen admin Sun, 09/15/2019 - 23:37

Strategy development and launch of Russian-language brand pages on social networks. Audience segmentation, active work with bloggers, athletes, travelers and opinion leaders. Development of special projects, video shooting and advertising support for brand events.

Results:
30,000 - subscribers of the brand on social networks, of which more than 20,000 on Facebook - a priority platform for the brand.
First place in the commercial segment in Russia.

Volkswagen

On front

Off

Services

Digital

Link

статья на sostav.ru

Image

The first snow

admin — Sun, 15 Sep 2019 20:37:48 +0000

The first snow admin Sun, 09/15/2019 - 23:37

To attract attention to the launch of the new SWISS airline website in Russia before the start of the ski season and to encourage ticket sales for ski destinations, we have integrated the web cameras of the country's main ski resorts on the website and Facebook page. Each user could place a bet on the date and time of the first snowfall. The participant whose forecast was the most accurate went to Switzerland for a week.

Results:
2 million – the scope of the project
8000-contacts and contest participants
30 mentions in the media
10,000 new Facebook followers

Swiss

On front

Off

Services

Event

Reputation management

Link

статья на sostav.ru

Image

projects_tag

/launch

Castrol / New Year

admin — Sun, 15 Sep 2019 20:37:48 +0000

Castrol / New Year admin Sun, 09/15/2019 - 23:37

Последние пару лет тренд на живое общение со своими клиентами только набирает обороты. В предновогоднем конкурсе «Новогодний авто портрет» для Castrol мы решили показать, что не все подарки что бренды дарят, штампуются огромными тиражами, но и создаются вручную. Для этого проекта мы пригласили художника, который отрисовал картины, ставшие призами в конкурсе среди подписчиков сообщества Castrol в России.
Итоги ВК:
Свыше 100 тысяч просмотров видео в сумме
более 138 тысяч охват в ВК

Итоги FB:
39 501 охват
23 400 просмотров видео в сумме
95 репостов

On front

Off

Services

Digital

Link

статья на sostav.ru

Селебрити

Юрий Субботин

Digital

admin — Sun, 18 Aug 2019 17:24:39 +0000

Digital

Deep is a creative digital agency that grew out of the digital direction of Eventum Premo into a separate independent project. Our team has launched successful campaigns with such brands as S7 Airlines, Mercedes-Benz, Asics, Acer, MKB, Kaspersky, Kalashnikov and others. See all projects on the website of the creative digital agency Deep.

Read about our successful SMM projects.

admin Sun, 08/18/2019 - 20:24